The Secret Weapon of Successful Entrepreneurs: Time Management & Strategic Delegation
Back in 2017 when I started my online business I was a one-woman show - wearing all the hats and loving it…fast forward 1 year - I had a 6 figure business, great clients, and I was a one-women burnt-out show! I had created a job for myself and an income cap because there are only so many hours in the day 🙁
Do you start every day determined to work *on* your business, but find yourself drowning in tech-hell or an admin nightmare? Before you know it, the day's over, and you still haven't tackled those tasks that truly move the needle. If this sounds familiar, it's time to take control of your time.
In the world of entrepreneurship, time is your most precious currency. It's a limited resource that can make or break your business. As your business grows, so too does the challenge of managing it all. The key to exponential growth lies in working smarter, not harder. This means saving time where you can and focusing on strategies that fuel your business—all without sacrificing your well-being.
This article is for entrepreneurs who feel the constant squeeze of time, striving to balance working *on* their business with the demands of working *in* it.
The Foundation of Effective Time Management
Understand Reactive vs. Proactive Time: The first step in mastering time is distinguishing between reactive and proactive time. Reactive time is that daily whirlwind—emails, phone calls, and those endless notifications. These tasks demand your attention now but don't always fuel growth. Proactive time, on the other hand, is your strategic space. It's time set aside for planning, creative thinking, and actions that directly support your business objectives. And move your business forward
Carving Out Time for Growth: Shifting from reactive to proactive is essential for sustainable growth. Intentional time-blocking is your key. Dedicate specific periods to reactive tasks—perhaps late morning and mid-afternoon. This confines those operational distractions, leaving your most productive hours free for proactive, growth-focused work.
Strategies for Maximizing Business Growth
Prioritize Profit-Generating Activities: Focus on tasks that either boost your revenue or reduce your expenses. But first, it's important to understand the true value of your time.
What is Your Time Worth?
Let's say you charge $150 for a 60-minute coaching session. If you're spending 5 hours a week creating social media content and engaging with your audience, that's time you could instead be generating revenue.
Potential coaching revenue lost: $150/hour x 5 hours/week= $750/week
Over a month, that's $3,000 in potential revenue you could earn doing what you love and excel at!
Now, consider the cost of hiring a full-service OBM team who can handle all your content marketing, custom social media, email marketing, admin, and the tech for $1500 per month. Hiring an OBM not only saves you $1500 per month, it also frees up your time to focus on your zone of genius, potentially scaling your business even further.
The Power of Saying 'No' and Strategic Delegation:
Entrepreneurs must learn to say 'no' to distractions and focus on aligned opportunities. But you can't do it all. That's where strategic outsourcing comes in. A skilled Online Business Manager (OBM) with a team can manage the operational workload, freeing you for your highest-value work. An OBM isn't simply an assistant; they can bring valuable expertise and perspective to help you strategize and streamline.
Implementing Systems for Sustainable Growth
Leveraging Technology and Automation: Today's technology can transform your business. Identify your most time-consuming processes and find tools to automate them for you. Customer relationship management (CRM) platforms, marketing automation, and project management tools can give you back vital hours in your week. Data analytics can also guide your growth decisions.
Building a Supportive Team: While technology is a force multiplier, a strong support team is essential as you scale. Whether hiring freelancers, interns, or expanding your own in-house team, focus on creating a structure where the right people handle the right tasks. This kind of delegation truly allows you to work on your business rather than being trapped in it.
Ready to transform your business? Contact us today and let's create a plan using delegation and targeted time management to set you on a path to success!
